{"product_id":"concise-advice-the-classical-marketing-book","title":"Concise Advice: The Classical Marketing Book","description":"\u003cp data-pm-slice=\"0 0 []\"\u003eWhat marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExpect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCover : Softcover\u003cbr\u003eAuthor : Anthony Tasgal\u003cbr\u003eLanguage : English\u003cbr\u003eISBN : 9781915951786\u003cbr\u003e\u003c\/p\u003e","brand":"Bookmarked.id","offers":[{"title":"Softcover","offer_id":49227781996796,"sku":"CAclassical","price":349000.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/3932\/9719\/files\/TheClassicalMarketingBookNEW.jpg?v=1782449952","url":"https:\/\/www.bookmarked.id\/products\/concise-advice-the-classical-marketing-book","provider":"Bookmarked","version":"1.0","type":"link"}