{"product_id":"hbrs-10-must-reads-on-marketing","title":"HBR's 10 Must Reads On Marketing","description":"\u003cp data-pm-slice=\"0 0 []\"\u003e\u003cstrong\u003ePut customers at the core of your business.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIf you read nothing else on marketing, read this book. We've chosen a new selection of current and classic \u003cem\u003eHarvard Business Review\u003c\/em\u003e articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.\u003c\/p\u003e\n\u003cp\u003eThis book will inspire you to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlign your sales and marketing teams for maximum impact\u003c\/li\u003e\n\u003cli\u003eMeasure the real-world value of customer loyalty\u003c\/li\u003e\n\u003cli\u003eBlend human and machine intelligence to manage your brand\u003c\/li\u003e\n\u003cli\u003eReap the benefits of psychological targeting, ethically\u003c\/li\u003e\n\u003cli\u003eDevelop influencer campaigns that generate real returns\u003c\/li\u003e\n\u003cli\u003eBuild a customer strategy around personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHBR's 10 Must Reads\u003c\/strong\u003e are definitive collections of classic ideas, practical advice, and essential thinking from the pages of \u003cem\u003eHarvard Business Review\u003c\/em\u003e. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis \u003cstrong\u003eUpdated and Expanded\u003c\/strong\u003e edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCover : Softcover\u003cbr\u003eAuthor : Harvard Business Review\u003cbr\u003eLanguage : English\u003cbr\u003eISBN : 9798892793049\u003cbr\u003e\u003c\/p\u003e","brand":"Bookmarked.id","offers":[{"title":"Softcover","offer_id":67699083018492,"sku":"10marketing","price":499000.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0513\/3932\/9719\/files\/HBR_s10MustReadsonMarketingNEW.jpg?v=1791950170","url":"https:\/\/www.bookmarked.id\/products\/hbrs-10-must-reads-on-marketing","provider":"Bookmarked","version":"1.0","type":"link"}