A Story is a Deal

Storytelling is how we experience the world: the stories we tell form our identity, influence our relationships and change our behaviour. They also determine the products we buy, the leaders we follow and the brands we connect with, to extraordinary effect.

Will Storr explains the cutting-edge psychology and neuroscience of storytelling - using fascinating examples ranging from Aztec rituals to Apple's legendary advertising successes - to demonstrate how you can use stories to engage and influence your audience.

How can you create irresistible pitches, build brand loyalty, motivate teams and lead with charisma? Simply by telling the right story.

Cover : Softcover
Author : Will Storr
Language : English
ISBN : 9780349437255