HBR's 10 Must Reads On Marketing

Put customers at the core of your business.

If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.

This book will inspire you to:

• Align your sales and marketing teams for maximum impact
• Measure the real-world value of customer loyalty
• Blend human and machine intelligence to manage your brand
• Reap the benefits of psychological targeting, ethically
• Develop influencer campaigns that generate real returns
• Build a customer strategy around personalization

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

Cover : Softcover
Author : Harvard Business Review
Language : English
ISBN : 9798892793049