An essential part of any marketing professional’s tool kit—this strategic and actionable guide shows you how to apply the renowned StoryBrand framework to your brand.
Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
Cover : Softcover
Author : Donald Miller
Language : English
ISBN : 9781400217649